Commercial Marketing

Main activities Definition of commercial targets Analyze the market, the competition and the portfolio entrusted. Define and validate the objectives of winning new clients by sector and region. Identify key accounts within the portfolio. Propose and validate by his hierarchy the means of exploration and development of the portfolio. Identify and validate the main “resellers”…

IT conquers marketing services

Marketing, traditionally considered as a creative discipline, intuitive, even far-fetched, is being rationalized more and more: intuition is losing ground in favor of an ever more sophisticated treatment of information. Statistics have been used for years (purchasing behavior, demography …) to build marketing strategies. It is now necessary to integrate a host of other information,…